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Client: Haypak

Haypak Search Engine Optimization

ARMOUR Digital Marketing Agency undertook the Search Engine Optimization (SEO) project for Haypak, a leading provider of disposable products aimed at simplifying modern life. As manufacturers and online retailers, Haypak specializes in producing high-quality disposable items, including towels, bed linens, underwear, and gym wipes, serving diverse sectors such as healthcare and hospitality. The SEO initiative aimed to enhance Haypak’s online visibility and organic search rankings in both Turkish and English languages, targeting both the local Turkish market and international audiences.
Google Search Performance Impressions Haypak
Haypak Blog and Category Pages

Scope of Work

  1. Keyword Research and Optimization: ARMOUR conducted extensive keyword research to identify relevant terms and phrases related to Haypak’s products and target markets. Emphasis was placed on optimizing content for keywords such as “disposable towels,” “disposable sheets,” and other relevant terms. On-page optimization techniques were employed to ensure that Haypak’s website content was aligned with search intent and ranking algorithms.
  2. Content Optimization: ARMOUR optimized Haypak’s website content, including product descriptions, category pages, and blog posts, to incorporate targeted keywords naturally while providing valuable information to users. Content was optimized for both Turkish and English languages to maximize visibility in local and international search results.
  3. Technical SEO: ARMOUR conducted a comprehensive audit of Haypak’s website to identify and address technical issues that could impact search engine visibility, such as site speed, mobile-friendliness, and crawlability. Technical optimizations were implemented to improve the overall performance and user experience of the website.
  4. Local and International SEO: For targeting the Turkish market, ARMOUR optimized Haypak’s presence on local search platforms, such as Google My Business, and implemented local SEO strategies to improve visibility in relevant geographic regions. Simultaneously, international SEO strategies were employed to enhance Haypak’s visibility in English-speaking markets and other target regions outside of Turkey, ensuring a comprehensive approach to global market expansion.
  5. Link Building and Outreach: ARMOUR executed a strategic link building and outreach campaign to acquire high-quality backlinks from reputable websites within the disposable products industry. These backlinks helped to improve Haypak’s website authority and enhance its visibility in search engine results pages (SERPs).
  6. Monitoring and Reporting: ARMOUR continuously monitored Haypak’s search engine rankings, traffic metrics, and other key performance indicators (KPIs) to track the effectiveness of the SEO campaign. Regular reports were provided to Haypak, detailing progress and outlining recommendations for further optimization.

Outcome

The collaboration between ARMOUR Digital Marketing Agency and Haypak resulted in a significant improvement in search engine visibility and organic traffic for the brand. By targeting relevant keywords and optimizing website content for both Turkish and English languages, Haypak’s website experienced a drastic increase in Google search results. The strategic emphasis on disposable product keywords and international SEO efforts helped Haypak reach a wider audience and expand its market presence both locally and globally. Overall, the SEO project contributed to Haypak’s growth and success in the competitive disposable products industry.

Services Used in This Project

Explore the top-rated services used in Haypak Search Engine Optimization, carefuly curated to meet client’s unique needs and exceed expectations.

Related Testimonials

Gain insights from client testimonials on the impact of the Haypak Search Engine Optimization and ARMOUR’s collaborative approach throughout the journey
Hayati Bahar
5 stars

ARMOUR Digital Marketing Agency’s website redesign services have transformed our online presence at Haypak. As a manufacturer and seller of disposable products, it was crucial for us to have a user-friendly and visually appealing website that accurately represents our brand. ARMOUR delivered beyond our expectations, seamlessly blending functionality with aesthetics to create a modern and engaging platform. Their team’s attention to detail, responsiveness, and dedication ensured a smooth and successful redesign process. Thanks to ARMOUR, we now have a website that not only showcases our products effectively but also enhances our brand image. Highly recommend their services to any business looking to elevate their online presence.

Hayati Bahar

Founder and CEO
, Haypak

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