ARMOUR Digital Marketing Agency embarked on the task of crafting a distinctive and memorable logo for iTraffico, an esteemed affiliate management company specializing in developing affiliate portfolios and programs for startups. Inspired by the personal background of iTraffico’s owner, Marco Salzillo, the objective was to create a logo that not only encapsulated iTraffico’s brand identity and expertise but also reflected the personal stories and inspirations of its founder. The logo design uniquely incorporates an octopus motif, symbolizing versatility, adaptability, and strategic thinking in affiliate management.