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Client: Clarajanet

Clarajanet Website Design

ARMOUR Digital Marketing Agency partnered with Clarajanet, a prominent clothing retail store in Bnei Brak, Israel, to create a sophisticated and user-friendly eCommerce website. Established in 2016, Clarajanet caters to religious women, offering a curated selection of chic maternity wear and trendy fashion clothing that align with modesty standards. The primary goal was to develop a platform that not only reflected Clarajanet’s brand values but also provided a seamless online shopping experience tailored to their unique market.
Clarajanet Modest Clothing Homepage Banner
Clarajanet Woman Dress

Scope of Work

The project encompassed the design and development of a Hebrew (right-to-left) eCommerce website using the Wix platform. Key elements of the scope included:

  1. Website Design and Development: Creating a visually appealing and functional website that adheres to the modesty requirements of Clarajanet’s target audience. The design was optimized to feature product images without live mannequins, ensuring cultural sensitivity.
  2. eCommerce Functionality: Implementing a robust payment gateway integration to facilitate smooth and secure transactions for Clarajanet’s customers.
  3. SEO and Analytics Integration: Integrating Meta Conversion Pixel, Google Conversion Tracking, Google Analytics, and Google Search Console to enhance the website’s performance, track user behavior, and optimize marketing strategies.
  4. Content Management: Utilizing Wix’s eCommerce capabilities to allow easy management of product listings, inventory, and order fulfillment.
  5. Responsive Design: Ensuring the website was fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.

Outcome

The completion of the Clarajanet website marked a significant milestone in their digital transformation journey. The new platform successfully captured the essence of Clarajanet’s brand, combining elegance with functionality. Key outcomes included:

  1. Enhanced User Experience: The intuitive design and easy navigation significantly improved user engagement, allowing customers to browse and purchase products effortlessly.
  2. Increased Sales: The seamless integration of a secure payment gateway boosted customer confidence, leading to an increase in online sales and a broader reach within Israel’s religious community.
  3. Data-Driven Insights: With comprehensive analytics and tracking tools in place, Clarajanet gained valuable insights into customer behavior, enabling them to refine their marketing strategies and improve overall business performance.
  4. Scalable Platform: The flexible design and robust eCommerce infrastructure provided a scalable solution, positioning Clarajanet for future growth and expansion in the digital marketplace.

The successful collaboration with ARMOUR Digital Marketing Agency resulted in a vibrant and effective online presence for Clarajanet, enhancing their ability to serve and connect with their customers in Israel.

Services Used in This Project

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