Haypak PPC Ad Management Project

Our scope of work encompasses comprehensive PPC campaign management across Google, Facebook, and Instagram platforms. This involves:

1. Keyword Research and Targeting: Identifying relevant keywords and optimizing campaigns to target potential customers actively searching for related products. Utilizing both broad and specific keyword strategies to maximize reach and relevance.
2. Ad Copy Creation: Crafting compelling ad copies that resonate with the target audience, highlighting Haypak’s unique selling points and benefits. A/B testing various ad creatives to optimize performance and drive higher click-through rates (CTR).
3. Audience Targeting: Utilizing advanced targeting options provided by Facebook and Instagram to reach specific demographics, interests, and behaviors. Constantly refining audience segments based on performance data to ensure ads are shown to the most relevant users.
4. Bid Management: Monitoring and adjusting bids to ensure optimal ad placement while maximizing return on ad spend (ROAS). Implementing bidding strategies that align with Haypak’s goals, whether it’s maximizing conversions or achieving a target ROAS.
5. Ad Performance Monitoring: Regularly monitoring campaign performance metrics such as CTR, conversion rate, cost per acquisition (CPA), and ROAS. Utilizing data-driven insights to make informed decisions and optimize campaign performance.
6. Campaign Optimization: Continuously optimizing campaigns based on performance data and market trends. Making adjustments to targeting, ad creatives, and bidding strategies to improve overall campaign effectiveness and drive higher ROAS.