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Client: iTraffico Affiliate Management Company

iTraffico Logo Design

ARMOUR Digital Marketing Agency embarked on the task of crafting a distinctive and memorable logo for iTraffico, an esteemed affiliate management company specializing in developing affiliate portfolios and programs for startups. Inspired by the personal background of iTraffico’s owner, Marco Salzillo, the objective was to create a logo that not only encapsulated iTraffico’s brand identity and expertise but also reflected the personal stories and inspirations of its founder. The logo design uniquely incorporates an octopus motif, symbolizing versatility, adaptability, and strategic thinking in affiliate management.
iTraffico Affiliate Management Company Logo Icon
iTraffico Affiliate Management Company Logo Guideline

Scope of Work

  1. Research and Conceptualization: ARMOUR delved into iTraffico’s industry landscape, target market, and brand ethos while also exploring the personal background and stories of Marco Salzillo. These insights served as the foundation for generating logo concepts that would resonate with both iTraffico’s brand identity and Marco’s personal journey. The unique usage of an octopus motif was inspired by Marco’s admiration for the creature’s intelligence and adaptability.
  2. Design Development: Informed by the research phase and inspired by Marco’s personal stories, ARMOUR’s design team embarked on the iterative process of crafting logo concepts. These concepts incorporated visual elements, typography, and color schemes that not only communicated iTraffico’s brand essence but also reflected the strategic and adaptive nature of an octopus.
  3. Feedback and Revisions: iTraffico’s feedback, along with Marco’s insights into his personal journey and admiration for the octopus, played a pivotal role in refining and fine-tuning the logo concepts. ARMOUR iteratively revised the designs based on the feedback received, ensuring alignment with iTraffico’s vision and Marco’s personal inspirations.
  4. Finalization: After multiple rounds of feedback and revisions, a final logo design was chosen that seamlessly integrated iTraffico’s brand identity with elements inspired by Marco Salzillo’s personal background and stories, including the unique usage of an octopus motif.
  5. Brand Guidelines: ARMOUR developed comprehensive brand guidelines for iTraffico, incorporating specifications for logo usage, color palettes, typography, and other visual elements. These guidelines ensure consistency in brand representation across various platforms and touchpoints while highlighting the symbolic significance of the octopus motif.

Outcome

The collaborative effort between ARMOUR Digital Marketing Agency and iTraffico resulted in the creation of a visually striking and impactful logo that not only represents iTraffico’s brand identity and expertise but also reflects the personal stories and inspirations of its founder, Marco Salzillo. The finalized logo, with its unique usage of an octopus motif, has garnered praise from iTraffico’s stakeholders and serves as a powerful visual symbol that resonates with its target audience, fostering brand recognition and trust while symbolizing versatility, adaptability, and strategic thinking in affiliate management.

Services Used in This Project

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