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Client: Oshka

Oshka PPC Ads Management

ARMOUR Digital Marketing Agency collaborated with OSHKA, a distinguished boutique store celebrating diverse designer brands, to elevate their online presence and drive significant growth in sales. Recognizing OSHKA’s commitment to showcasing unique design styles, ARMOUR crafted an innovative social media advertising strategy tailored to engage the Israeli market on Facebook and Instagram platforms.
Oshka Black Friday Ad
Oshka Tu Be Av Promo

Scope of Work

  1. Objective Alignment: ARMOUR meticulously aligned the campaign objectives with OSHKA’s goals, emphasizing increased website traffic, enhanced brand awareness, and amplified sales conversions.
  2. Audience Targeting: Leveraging advanced audience segmentation techniques, ARMOUR pinpointed the Israeli market’s most receptive segments, ensuring tailored messaging and maximum engagement.
  3. Compelling Visual Campaigns: ARMOUR conceptualized and executed visually captivating ad campaigns, showcasing OSHKA’s curated collections from renowned designers like Maestro, Yuca, and Berrin Özkan. These campaigns seamlessly blended creativity with product emphasis, driving unparalleled user engagement.
  4. ROAS Optimization: With a steadfast commitment to achieving positive Return on Advertising Spend (ROAS), ARMOUR implemented data-driven strategies, resulting in a remarkable ROAS exceeding 2.8x. This exceptional performance underscored the effectiveness of ARMOUR’s targeted approach and compelling ad creatives.
  5. Remarketing Initiatives: Recognizing the importance of nurturing leads and driving conversions, ARMOUR developed strategic remarketing campaigns, re-engaging users who had previously interacted with OSHKA’s offerings. These initiatives played a pivotal role in enhancing brand recall and driving repeat purchases.

Outcome

ARMOUR’s collaboration with OSHKA yielded exceptional results, significantly exceeding expectations and cementing OSHKA’s position as a leader in the boutique retail space:

  • Elevated Brand Awareness: Through highly targeted campaigns and visually appealing content, ARMOUR bolstered OSHKA’s brand visibility, fostering a stronger connection with the Israeli audience and amplifying brand recognition.
  • Increased Sales Conversions: ARMOUR’s meticulously crafted advertising campaigns drove a surge in website traffic and generated substantial sales conversions, resulting in tangible revenue growth for OSHKA.
  • Positive ROAS: By prioritizing efficiency and strategic optimization, ARMOUR delivered a remarkable Return on Advertising Spend (ROAS) exceeding 2.8x, demonstrating the efficacy of the implemented strategies and reaffirming the value of social media advertising for boutique retailers like OSHKA.

In summary, ARMOUR Digital Marketing Agency’s collaboration with OSHKA exemplifies the power of strategic social media advertising in driving meaningful business outcomes. Through targeted campaigns, compelling creatives, and relentless optimization, ARMOUR propelled OSHKA to new heights of success in the competitive retail landscape.

Services Used in This Project

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