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Client: Oshka

Oshka Shopify Consulting

ARMOUR Digital Marketing Agency partnered with OSHKA, a boutique store known for its diverse array of designer collections, to provide comprehensive Shopify consulting services. OSHKA sought to enhance its online store’s performance, improve user experience, and streamline its operations to better showcase its unique and ever-refreshing inventor
Shopify Consulting
Consulting Session

Scope of Work

The scope of work for the OSHKA Shopify consulting project included the following key tasks:

  1. Site Audit and Analysis: Conducted an in-depth audit of the existing Shopify store to identify areas for improvement, focusing on site performance, user experience, and overall design.
  2. Optimization Strategy: Developed a tailored optimization strategy to enhance site speed, navigation, and mobile responsiveness, ensuring a seamless shopping experience for customers.
  3. Design Recommendations: Provided expert advice on design enhancements to better highlight OSHKA’s unique designer collections, ensuring that the site’s aesthetics aligned with the brand’s identity and appeal.
  4. SEO and Content Strategy: Implemented a robust SEO strategy to improve search engine rankings and drive organic traffic. Advised on content updates to engage customers and showcase new arrivals effectively.
  5. Performance Monitoring: Set up advanced analytics and tracking tools to monitor site performance, user behavior, and key metrics, enabling data-driven decisions for continuous improvement.
  6. Staff Training: Conducted training sessions for OSHKA’s team on Shopify best practices, empowering them to manage and update the online store efficiently.
  7. Ongoing Support: Provided ongoing support and consultation to address any issues, implement new features, and ensure the site continued to meet OSHKA’s evolving needs.

Outcome

The successful completion of the OSHKA Shopify consulting project resulted in several significant outcomes, enhancing their online presence and operational efficiency:

  1. Improved Site Performance: The optimization efforts led to faster load times, smoother navigation, and a more responsive design, significantly improving the user experience.
  2. Enhanced User Experience: Design recommendations and updates made the online store more visually appealing and intuitive, better showcasing OSHKA’s unique collections and attracting more customers.
  3. Increased Traffic and Engagement: The implemented SEO strategy and content enhancements drove higher organic traffic to the site, resulting in increased customer engagement and higher conversion rates.
  4. Empowered Team: The training sessions provided OSHKA’s team with the knowledge and skills needed to manage their Shopify store effectively, ensuring they could maintain and improve the site independently.
  5. Data-Driven Decisions: The advanced analytics setup enabled OSHKA to track performance metrics accurately, allowing for informed decision-making and ongoing optimization of their online store.

ARMOUR Digital Marketing Agency’s strategic and comprehensive approach to the Shopify consulting project empowered OSHKA to enhance its online store, improve customer experience, and support its growth as a leading boutique showcasing unique designer collections.

Services Used in This Project

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